If you really want to learn How to write for a blog that keeps Your readers attracted like a magnet Then you need to follow all the steps below
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If you think that writing stunning content is only A gifted talent given to few writers then you are wrong I am going to show you below how you can start practicing writing enticing content in no time
What I wrote below works for all kind of blog posts If you read it attentively and follow them to the letter
Personally I am writing this post for myself first As I am planning to use it as a guideline Every time I plan to write a new blog post
This blog post is intended to take you Step by Step on how to write great content for your blog Without going through procrastination writing your blog contents Due to fear of starting to write And not able to organize your thoughts Or doubting that your Audience will not like it
Another issue that adds up on top of that is Taking SEO (Search Engine Optimization) into consideration It makes you really sick as you cannot write flawlessly As you try to write SEO contents plus appealing to your Audience
I know all of your problems as I have gone through all of them In this blog post, I will show you how to create blog contents Without worrying about SEO and making sure your Audience will definitely like it and share it
Think about your title
Your blog post title is the key to either Repelling or enticing visitors to click on your blog post and read your content
Don’t write a title that promises something Different than what is inside For the sake of being attractive
For this blog post, I came up with this title Although I found Hubspot suggesting different Attractive one but I realized I wanted to Keep my promise and provide you with a content Related to my title (I hope so)
A trick which I always do when I come up with my blog post title I take my title and do a search on Google Using “AllInTitle:” followed by my blog post title With no space after the colon
If I repeat my title, Google will show up some results I try again to change anything in my title and Repeat again the “AllInTitle:” till I get no results found
This helps me to identify when I publish my content To see if Google indexed my blog post or not yet Keep in mind to keep your title characters to 60
Consider your Audience first
I always imagine myself Going inside user’s brain to Understand what is the user’s intent When searching for a title like mine
Google managed to sort websites based on Many factors, I read that they are around 200+ But one key factor that Google gives great weight is How long your audience stay on Your blog post and your website in general
If Google decides to show up your blog post to visitors They measure if you helped them find What they are looking for
The only way for Google to know that is By measuring how long your visitors stay on each visited page
Please imagine for a moment If you have a visitor now Do you meet his/her need For what he/she is looking for
Action, forget about SEO here Focus to provide the best solution to Your Audience problem or concern and this will Happen by the deep research as listed below
Do very deep research
You know the famous phrase “Content is king” but How to write for a blog that great content that you call it a king
A. Read search engine top results
Go to Google, Bing, Yahoo, Yandex and DuckDuckGo for your planned topic Trust me it is not lot of work
Once you do it for one blog post You will be able to complete This step in less than an hour
All you need to do is to take points And drop them into any editor For example in this blog post I collected half of the ideas here Only from checking other blog posts
Think about it this way People are craving for Solutions to their problem They can tell If your blog did an excellent job Or they go and look for another blogs
B. Modify your old blog posts
Nothing is best than Writing a blog post Following all steps listed here
Then later on after publishing your blog post You go and find something missed
Remember making a blog post thorough Never happens overnight
By the way this item itself I added after I published this blog post
It was 6 AM early morning I was half asleep and I realized That I always add missing things to old blog posts So I decided to add it here
C. Analyze major social media
When it comes to Social media sites Especially Facebook, Instagram and Twitter Not all niches work the same I don’t know about your niche But as a rule of thumb The best blog posts those that get viral To search social media sites I use Buzzsumo.com free account
You need to get an idea of What made an ordinary blog post go viral Keep in mind that sometimes The blog post itself is not different than other posts
It may be unique due to its visual media Like great Infographics, mindmaps or videos Created to summarize it
D. Search for your topic on Pinterest
Pinterest is not a social media site It is a hybrid of social media and search engine Go to Pinterest.com and search for your topic From top results check for how many times Any particular pin got pinned
I cannot give you a definite number of What to consider as a great blog post As it differs from one niche to another Pick the pins with the highest number of re-pinning
E. Search Quora for related questions
Go to Quora.com and search for your topic I love Quora as one question can lead you to another Which has never crossed my mind Some answers are completely out of the box
F. Check Reddit site
I recommend Reddit.com because The community there is against adding any link Except when it is collaborating a point
It has a voting system where the best answers According to most of users will rise to the top
G. Check Answer The Public and QuestionDB
Go to Answerthepublic.com and QuestionDB These sites they add no value but They generate hundreds of questions Based on the seed word e.g. “write great content” or “great content”
BCTT = A good question is like an arrow you can aim at any challenge (Gamestorming book)
Put effort to segregate your points under the right topics
I have a confession to you, I am not good at this but I am doing my best to look at all the points Which I collect from the above deep research
My advice is, don’t try to complete it in one sitting It is an iteration job Once you start writing more details for every point You can see that some points make more sense If they get moved under different headline
For example under the headline below For adding the magical spices to your content Adding engaging images and relevant videos Where in fact created as a separate point
Later on, I realized that it would make Sense to group it under the below headline
Add these magical spices to your content
Always think about using All of them as they can be applied Almost to all types of blog posts
1. Start with nice appealing Introduction
Start with a statement what your blog post is about Restate the problem to show your empathy and To assure to your audience that They will get what they were promised on the title Inform your audience with the benefits They will get from reading your post
2. Use AIDA
AIDS is an acronym for Attention, Interest, Desire and Action Actually this can be a separate blog post But I will summarize it here
Attention Who is reading your blog post To get your user’s attention You have to develop what is called An empathy map as shown below
Put yourself in his/her shoes Create a persona of gender, age, education, Their current occupation and interest
What is the most current Problem they are facing How you are helping them With your current blog post
You only have the title and The first paragraph to show them That your can relate to them
Interest Best way to grab their attention is By providing an information that Educates and entertains them
Doing that you will be able To connect through emotional level
Desire You create desire when you Provide value to their problem
List all the possible information Then provide them with a solution That will make what you said very easy to achieve
For example, if I tell you that I have a tool that scans all of the above Mentioned sites under the deep research section If know you will develop a deep desire to buy it By the way, there is no tool doing that
Action If all of the above were done perfectly You have a high chance of closing your action successfully Like asking to subscribe to your mailing list Or even buying a quick guide that take them by hand
3. Write Anecdote
Definition of Anecdote in dictionary is Short amusing and interesting story About a person or an incident
Always write a story about yourself That shows their weakness but in you Describe their weakness as if it is yours Don’t show yourself as a hero
4. Share interesting statistics
Day to day statistics is not going to grab attention but shocking numbers will make your Audience want to read more
5. Add engaging images and relevant videos
Images and relevant videos are totally up to Your imagination, there is no training or advice I had an earlier post on building websites I found an image of a child stacking cubes (I got hooked to it)
My advice here, there are free sites Where you can download images from Like Allthefreestock.com
If you can add a mix of cartoon images, 3D Or your own images created by PowerPoint
Infographics is considered one of the factor That can lead to sharing your blog post on Social media or sharing the Infographics on Pinterest
Venngageand Canvais considered one of the best Places to create your Infographics images
6. Speak with a personal style “I, Me, Mine”
When I first started writing on another blog I thought that I will lose credibility by using the “I, Me, Mine” I realized later that the opposite is true People tend to listen to personal experience If it is back up by solid proof
Make your content scannable
Provide your audience with clean experience Everybody now is surfing the web from their mobile phones
Speaking about my experience with my iPhone 8 When I visit websites and I get any pop up Sometimes I cannot close it Because the close [x] icon is very tiny
I try if no luck then I kill the web page I learned a lesson as what if I have a visitor On my website, what is his/her experience
Anyway I will give you my advice Please stick to it (I created them in short notes below)
1. Create small paragraphs of 4-6 lines at most 2. Each paragraph has short lines (even if you have full width page) 3. Add bullet points for list items 4. Images not only illustrate your words But they relax your eyes between long text 5. Font 20x and line height 28px (try it, it makes very nice reading experience)
Here is a proof based on the 2 screen shots below I leave it to your judgment
Just Basic SEO is enough
Start with the following 1. Setup Google Search Console 2. Install Bing WebMaster Tools 3. Setup Google Analytics 4. Install Yoast SEO if you are using WordPress 5. Put your keyword in your URL 6. Shorten the URL 7. Use your keyword in the first paragraph and in the summary section
Did you hear the skyscraper technique Simply you find a piece of content and Take this content and you build on top of it
You make a complete guide out of it Build a long complete not missing any point
Some misunderstood the skyscraper technique They find a piece of content and rewrite it
Don’t fall into the mistake of finding a long content To take it and rewrite it, you are creating A garbage non sense content
Link to some relevant content
Google loves seeing you taking reference By linking to authority sites
But How do you know that You are linking to a high authority site
Well download SEO Quake or MozBar extensions on Chrome browser Any website with DA (Domain Authority which ranges from 0 to 100 to measure the authority of any website) Greater than 50 is enough sign that It is an authority website
Add a clear call to action
some bloggers have their call to action is Offering their an affiliate link or their own product
I believe the best approach and it works most of the time Encourage your visitors to join your mailing list
If you have a very nice researched blog post You have a high chance of getting lot of sign ups Assuming you have a relevant sign up form to What your visitors had read on your blog
What are the best content writing tools
This section can be a separate blog post But I managed to append it here As it makes sense to complement What I discussed above with best writing tools
This online website will make it easy to take notes, Create To Do lists and write blog posts Best thing is that you can see it from everywhere You write on your laptop and it synchronizes with Evernote mobile app
When it comes to task management To sort your ideas, draft your project Then Trello comes in place
You can divide your work into Separate columns name it whatever you like Ideas, To Do, Doing and Done or completed You can move any items between above columns
Also similar to Evernote You still can update your items On the go by using the Trello mobile app
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