SEO for startups can be easy to tackle if you don’t listen to rumors
Give yourself a chance to read everything about SEO basics
You will realize it is simply not as hard as people pretend like it is
In fact, you will wonder why I did not start SEO early
In this post, I will discuss SEO for startups like where to start with SEO basics
What is SEO?
SEO stands for Search Engine Optimization
This is the word being used all over the internet now.
It is a marketing term and something that can be a little difficult to get your head around at first.
However, it is necessary for online business and you are far more likely to be successful if you learn a little of it and use it in your venture.
It is not as complicated as it sounds and there are many tools and websites online to help you get started.
Here is our guide to SEO for startups.
Why use SEO?
SEO will make your business more visible online to customers and your target audience.
Using some SEO will elevate your business from nothing to something in the eyes of those who discover it.
With SEO you will be able to climb higher in search results, have your pages and website reach more people and generally be highlighted to those looking for what you offer.
How to learn SEO?
There are many people and companies marketing them as SEO professionals.
Again lots of free courses, paid courses, blogs, vlogs and seminars on the topic.
The great thing about searching for SEO online is that they have worked out how best to optimize themselves for searches.
Therefore, often the top result is going to be the best and most helpful advice.
Watch out you do not pay for SEO training at first as there are so many free resources for beginners that it can be super helpful to go through a few of those first.
Then, if you wish, you can pay for a more advanced course later.
SEO for startups resources
There are many free resources on YouTube if you search the term SEO for beginners or startup SEO
Also there are free resources offered by the below tools
Yoast are a great team of people offering free and paid for SEO resources.
Their beginners training course, which is completely free is a brilliant way to get started.
They explain everything you need to know starting out and give you a whole list of SEO marketing jargon that you can use to follow up your training.
Their plug-in for WordPress is also free and is a fantastic way of optimizing your blog.
It will teach you about optimizing anything in the future too.
Moz offers a bunch of free SEO tools which you can use once you have a basic grasp of why you need them and what they are.
These include but are not limited to:
- Keyword explorer
- Link explorer
- My online presence
- Free domain analysis
Neil Patel runs a SEO blog.
He has covered most of the basic topics and questions within SEO and writes in a clear and to-the-point way without too much jargon, which can be very helpful for those who are new to the SEO world.
Not only does he offer articles, but also infographics and videos to bring a holistic approach to understanding SEO.
Start SEO where you can
SEO can get overwhelming when you start to see just how much is involved.
Ignore most of it and start with what you know.
Add a few links into your blog posts, research the keywords for a product or service you offer or have a look and see if your website offers SEO management tools and edit them yourself.
Even small things can help optimize yourself like reducing the size of your logo or altering the placement on your website so that more eyes are drawn to it.
Once you take one step you can take more but remember that so many small businesses are not yet using SEO, so you are likely to be ahead of the game if you just do a few SEO actions.
Learning SEO is a great forwards step for your business.
Take your time to think about different steps you can take and get optimizing everything you have online to ensure the most people see it.